Scout Underwood
The question of "What to eat" is asked hundreds of billions of times a year, and FlavorHawk will monetize the answer.
I am the President/CMO founder of FlavorHawk. Our company has achieved a formerly impossible "personalized menu-item matchmaking engine" that replaces the work and other negativity in finding menu items near you. Get to the dish you want, not just the restaurant that it's in.
Our system has 95% of USA/Canada’s menu items. We filter for your geological area, then use our engine to suggest YOUR best-personalized options at speed. Thanks to the massive food data influx driven by the pandemic, current AI tooling, and our partnership with the world’s premier flavor science institute, the answer is in your pocket within seconds for you and your group.
With our B2C app, we’re targeting Gen Z - a whole generation that dreads reading, screening, and scrolling through untrustworthy restaurant review platforms laden with bias, ambiance complaints, and/or negativity from older strangers who may not have the same flavor profile.
Today, searching for the actual dishes is extra-frustrating work in a socially connected world of short-form videos and recommendation services everywhere except menu items. Tomorrow, people will precisely navigate their #foodlife with our app because we replaced the friction with food, friends, and fun.
This spring, with the help of the Google start-up program, national F&B distribution and influencers, we launch the beta UX that uses this menu-item-matchmaking engine designed to be farther upstream and much more delightful than Yelp or Google Maps in the search journey for what to eat in your city.
We offer opportunity for angels to help finalize our seed round to grow this into acquisition swiftly.
Personally, I have a marketing director related background with over 25+ years of professional experience improving start-ups and global brands, including Google, Harley-Davidson, and Toyota. My unique background of military-grade grit, decades of technological immersion, and art school cleverness allow me to unlock company growth efficiently. With the experience and perspective that spans over 100 companies, big and small, I have grown into a highly versatile, passionate, and naturally strategic “creative marketing technician." I’m essentially a PMF/GTM marketing Swiss Army knife that combines the disciplines of brand, marketing, UX, product, business, and data overwatch for performance that serves the bottom line.
Contact
- Website: brandcraftsman.com
- Business site: flavorhawk.com